Privacy Policy

This privacy policy describes how SIA Better Commerce, publisher of printcompare.co, collects, uses and protects your personal data. We are committed to safeguarding your privacy and complying with applicable data protection laws, including the General Data Protection Regulation (GDPR) for visitors from the European Union and the European Economic Area.

1. Data Controller

The data controller responsible for personal data collected on printcompare.co is:

• Company: SIA Better Commerce
• Address: Riga, Latvia
• Email: contact@printcompare.co

For any questions regarding the protection of your personal data, you may contact us at the email address above.

2. Data We Collect

When you use printcompare.co, we may collect the following categories of personal data:

2.1. Data Collected Automatically

When you visit our site, the following data may be collected automatically by our servers and analytics tools:

• IP address (anonymized)
• Browser type and version
• Operating system
• Pages visited, date and time of visit
• Session duration
• Referring website (referral URL)
• Screen resolution and browser language

2.2. Data Collected via Cookies

The site uses cookies and similar technologies. Details are described in the "Cookies" section below.

2.3. Data We Do Not Collect

printcompare.co does not collect any sensitive personal data. The site does not offer user registration, member areas or newsletters. No payment data is collected on this site.

3. Purposes of Data Processing

The personal data collected is processed for the following purposes:

• Audience analytics: Understanding how visitors use the site in order to improve its content, structure and performance.
• Technical operation: Ensuring the connection, security, stability and proper functioning of the site.
• Performance measurement: Evaluating the effectiveness of published content and recommendations.
• Advertising: Measuring the effectiveness of advertising campaigns through Google Ads conversion tracking, and displaying relevant advertisements to previous visitors through remarketing.
• Affiliate tracking: Tracking referrals to third-party websites through affiliate links using UTM parameters to measure the effectiveness of our recommendations.

4. Legal Basis for Processing

We process your data based on the following legal grounds:

• Consent: For analytics cookies, advertising cookies (Google Ads conversion tracking and remarketing), and audience measurement (GDPR Article 6(1)(a) for EU visitors).
• Legitimate interest: For strictly necessary cookies required for site operation and security (GDPR Article 6(1)(f) for EU visitors).

5. Cookies

5.1. What is a Cookie?

A cookie is a small text file placed on your device (computer, tablet, smartphone) when you visit a website. Cookies allow the site to recognize your device and remember certain information about your visit.

5.2. Types of Cookies Used

printcompare.co uses the following categories of cookies:

• Strictly necessary cookies: These cookies are essential for the site to function. They do not require your consent. They enable navigation, remember your cookie preferences, and ensure site security.
• Analytics cookies (Google Analytics): These cookies allow us to measure site traffic, understand how visitors navigate and improve content accordingly. They are only placed after you give consent.
• Advertising cookies (Google Ads): These cookies are used to measure the effectiveness of our advertising campaigns and to enable remarketing (showing relevant ads to previous visitors on other websites). They are only placed after you give consent.

5.3. Google Analytics

The site uses Google Analytics, a web analytics service provided by Google LLC (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA). Google Analytics uses cookies to analyze how the site is used.

We have enabled IP anonymization, which means your IP address is truncated before being transmitted to Google servers. The information generated by the cookie about your use of the site is transmitted to Google and stored on servers in the United States.

5.4. Google Ads and Remarketing

printcompare.co may use Google Ads services, including:

• Google Ads Conversion Tracking: When you arrive on our site through a Google advertisement, a conversion tracking cookie may be placed on your device. This cookie helps us measure the effectiveness of our advertising campaigns. It expires after 30 days and does not contain personal identification data. The information collected is used to generate aggregate conversion statistics.
• Google Ads Remarketing: We may use Google Ads remarketing to show advertisements to users who have previously visited printcompare.co. This uses cookies to identify previous visitors and display relevant ads on other websites within the Google Display Network. No personally identifiable information is collected through remarketing.
• Google Ads Data Processing: Google processes data in connection with Google Ads in accordance with its own privacy policy. Data may be transferred to the United States under the EU-US Data Privacy Framework.

You can opt out of Google Ads personalization at any time by visiting Google Ads Settings (adssettings.google.com) or by using the Digital Advertising Alliance opt-out (optout.aboutads.info).

5.5. Affiliate Links and Third-Party Tracking

printcompare.co contains affiliate links to third-party websites, including souvence.com and other photo book services reviewed on our site. When you click on these links:

• You are redirected to the third-party website, which is governed by its own privacy policy.
• UTM parameters (e.g., utm_source, utm_medium, utm_campaign) are appended to the URL to track the source of the referral. These parameters do not contain personal data — they only identify that the visit originated from printcompare.co.
• The third-party website may place its own cookies on your device. printcompare.co has no control over cookies placed by third-party websites.
• We may receive aggregated, non-personally-identifiable commission reports from affiliate partners.

For details on how affiliate partners process your data, please refer to their respective privacy policies.

5.6. Managing Cookies

You can manage your cookie preferences at any time:

• Via your browser: You can configure your browser to accept, reject or delete cookies. Consult your browser's help documentation for instructions (Chrome, Firefox, Safari, Edge).
• Google Analytics opt-out: You can prevent data collection by Google Analytics by installing the browser add-on available at tools.google.com/dlpage/gaoptout.

Disabling analytics cookies does not affect the functionality of the site.

6. Data Retention

Personal data collected is retained for the following periods:

• Navigation data (server logs): 12 months maximum
• Analytics cookies (Google Analytics): 14 months maximum
• Cookie consent: 12 months maximum

Beyond these periods, data is deleted or irreversibly anonymized.

7. Data Recipients

Personal data collected may be shared with the following recipients:

• Google LLC: In connection with Google Analytics, Google Ads conversion tracking, and Google Ads remarketing (data processor; transfers to the United States governed by Standard Contractual Clauses and the EU-US Data Privacy Framework).
• Vercel Inc.: Site hosting provider (data processor; transfers to the United States governed by the EU-US Data Privacy Framework).

No personal data is sold, rented or shared with third parties for commercial purposes.

8. International Data Transfers

Some data may be transferred to countries outside the European Economic Area (EEA), particularly the United States, in connection with Google Analytics and hosting by Vercel. These transfers are protected by appropriate safeguards, including Standard Contractual Clauses adopted by the European Commission and the EU-US Data Privacy Framework.

9. Your Rights

Depending on your jurisdiction, you may have some or all of the following rights regarding your personal data:

• Right of access: You have the right to obtain confirmation of whether your data is being processed and to access that data.
• Right to rectification: You have the right to request correction of inaccurate or incomplete data.
• Right to erasure: You have the right to request deletion of your personal data in certain circumstances.
• Right to restriction: You have the right to request restriction of processing of your data in certain circumstances.
• Right to data portability: You have the right to receive your data in a structured, commonly used and machine-readable format (GDPR).
• Right to object: You have the right to object to the processing of your data at any time when processing is based on legitimate interest.
• Right to withdraw consent: Where processing is based on your consent, you may withdraw it at any time without affecting the lawfulness of processing carried out before the withdrawal.

To exercise your rights, you may contact us by email at: contact@printcompare.co. We will respond to your request within one month of receipt.

10. Complaints

If you believe that the processing of your personal data violates applicable data protection laws, you have the right to lodge a complaint with the relevant supervisory authority in your jurisdiction. For EU residents, this includes your local Data Protection Authority.

11. Data Security

SIA Better Commerce implements appropriate technical and organizational measures to ensure the security and confidentiality of your personal data, and in particular to prevent unauthorized access, alteration, disclosure or destruction.

The site uses the HTTPS protocol to encrypt communications between your browser and our servers.

12. Children's Privacy

printcompare.co is not directed at individuals under the age of 16. We do not knowingly collect personal data from children under 16. If you are a parent or guardian and believe your child has provided us with personal data, please contact us at contact@printcompare.co.

13. Changes to This Privacy Policy

SIA Better Commerce reserves the right to modify this privacy policy at any time. Any changes will be published on this page with an updated date. We encourage you to review this page regularly. In the event of a substantial change, a notice will be displayed prominently on the site.

Last updated: March 28, 2026